（申请管理学硕士学位论文）

中小企业实施电子商务战略研究

培养单位：    学院

学科专业：

研 究 生：

指导老师：    教授

               

200  年  月

摘   要（800字）

三方面内容：

1、   选题背景

2、   研究内容

3、   研究结论

本文通过第一章对电子商务的概述，点明了企业全面开展电子商务是大势所趋。介绍电子商务的定义和分类，以及电子商务目前发展的现况与存在的问题。第二章首先对中小城市企业在电子商务发展战略总体思路进行介绍，然后详细分析影响战略制定的各种因素和制定电子商务的目标。第三章对于中小企业如何开展电子商务的一些具体问题做了阐述，希望通过本文能对中小企业电子商务的开展起到借鉴作用。

关键词：中小企业，电子商务，战略规划

ABSTRACT

This paper had pointed development electronic commerce of enterprise comprehensively is ultimately through the first chapter. Introduced the definition and the classification of electronic commerce, as well as introduced the present situation and existence question of electronic commerce developments. On the second chapter, firstly, the introduction about the small and medium-sized town and cities enterprise in the electronic commerce developmental strategy is presented, then each kind of factor which influence strategy formulation is overall analysis and formulation the electronic commerce goal. Third chapter some concrete questions to make the elaboration which how developed the electronic commerce regarding the small and medium-sized enterprise. This paper is hoped to be able to help the small and medium-sized enterprise electronic commerce development.

Keywords: small and medium-sized enterprise, electronic commerce, strategic planning